Ok, show of hands...
Do you drink starbucks coffee?
a. it tastes good
b. they let me bring my laptop and sit there for hours
c. it is so well priced (hehehe)
d. it is fair trade coffee
e. There are just so many dang Starbucks locations it is hard to avoid them
No, no, no. This is not a morality test. I may wax sentimental from time to time, but I am looking for the down and dirty here.
Really. I am totally serious. Please ignore for a minute the fact that we advertise SHONA products as fair trade products. I don't want you to think about SHONA. I want to know whether you care that Starbucks serves fair trade coffee. In fact, do you buy fair trade products in general? Why? Why not? What are your immediate associations to the term "fair trade"?
Please take a minute and comment on this question if you have the time. Because, as I mentioned a minute ago, we do sell SHONA products as fair trade. And they truly are. But I'm not always sure I like the company we keep. Sometimes I wonder if the fair trade concept is getting popular or if it is getting hijacked. And as one of our customers once pointed out, she almost didn't visit our website at all, because she assumed fair trade would simply be too expensive for her. So what has fair trade become? Do you "buy it", in every sense of the word?
I'd love to hear from you.